FDR Booth at Inside Racing Bike Festival & Trade Show 2018
Bold, energetic, and engineered for performance, the FDR booth at the Inside Racing Bike Festival & Trade Show 2018 delivered a strong brand statement for one of the leading tire manufacturers in the motorcycle industry.
The design centers around a powerful red, black, and white theme, matching the FDR brand identity. The back wall features a clean, illuminated tire display backed by dynamic racing visuals and the tagline “We Create to Be Followed,” instantly capturing the brand’s high-performance ethos.
Freestanding pedestal displays and angled tire arch structures provide a 360-degree product view, encouraging hands-on interaction with the latest models. Sleek counters and bar stools create a welcoming space for customer engagement, while the strategic use of space and elevation guides visitor flow through the booth.
This setup effectively balanced product visibility, brand storytelling, and visitor interaction—making it a standout at the show and reinforcing FDR’s reputation for innovation and reliability on the road.
